the
SJOLIE
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Sjolie [show-lee] Sunless

Embracing the Beauty of Authenticity

At Sjolie, we believe that true beauty comes from embracing your most authentic self. Our journey began with a simple vision: to create sunless tanning products that enhance natural beauty while prioritizing skin health. As a family-owned business, our commitment to quality, integrity, and innovation has always been at the heart of everything we do.

The Sjolie Difference

Founded in California, Sjolie was born out of a passion for clean beauty and a desire to set new standards in the sunless tanning industry. Our founder, Ashley Sjolie, recognized that a glowing tan should never come at the expense of your skin’s health. Guided by that belief, we set out to develop products that nourish, protect, and highlight the beauty of every skin tone while delivering the flawless tanning results our clients love.

Our formulations are crafted with the highest quality, ethically sourced ingredients that are vegan, cruelty-free, and free of parabens. From natural DHA to plant-based extracts, each element is chosen with care to ensure you get beautiful, long-lasting results without compromising your skin’s integrity.

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Made for professionals, loved by all.

While Sjolie Inc. is designed for consumers, our story began by partnering with professionals who trust us to deliver exceptional tanning solutions for their clients. On our sister site, SjolieTanning.com, we proudly serve salons and tanning experts worldwide, offering a range of products that help them provide the best in sunless tanning. Through years of collaboration with industry experts, we’ve refined our products to ensure you get that salon-quality glow at home.

More than a tan.

Sjolie isn’t just about achieving the perfect tan—it’s about creating a ritual that celebrates self-care, confidence, and self-expression. Whether you’re getting ready for a big event or want to glow all year round, we’re here to help you feel radiant in your own skin. We’re driven by our mission to deliver products that not only look good but also feel good, inside and out.

Join The Glow

As we continue to innovate and grow, our commitment remains the same: to empower you with products that reflect your natural beauty and enhance your life. Thank you for being part of the Sjolie community. We’re excited to help you discover your glow—your way.

This website is for informational purposes only. To purchase Sjolie Sunless products, please visit your local Sjolie salon or contact us to find a salon or spa near you.

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2543 Warren Dr. Rocklin, California 95677

the SJOLIE story